Website administrators need to be on constant alert for breaches by hackers and data thieves. Your website’s visitors could be putting their personal and financial information at risk every time they access the site, so proving to them that your site is secure is an absolute must.
A Secure Socket Layer (SSL) certificate validates your website’s identity and encrypts data sent to and from your site. An SSL certificate also serves as proof that your site can be trusted with sensitive information. When users see that your site has SSL protection, they can purchase goods or sign up for services confident that their information will be kept safe and private.